How to Prepare For SUBtember on Twitch
Twitch’s SUBtember brings excitement with discounted channel support and exclusive perks like emotes and channel badges for your community. But to make the most of this opportunity, it’s crucial to plan ahead and get your stream ready. During SUBtember on Twitch, new recurring Subs are available at a discounted price. SUBtember creates an incredible opportunity for streamers to receive additional financial support from their community with a helping hand from Twitch.
This year SUBtember runs from August 29th at 10am PT to Oct 1 at 12am PT and the Discounts in 2024 are:
25% - off new 1 month recurring subs*
25% - off new 3 month recurring subs
30% - off new 6 month recurring subs
But wait there’s more!
From September 12 at 10AM PT to September 17 at 12AM PT, Twitch will cheer 10% on top of all Cheers of 300+ Bits and ALL Power Ups.
AND from September 26 at 10AM PT to October 1 at 10 AM PT, we’re capping off SUBtember with a Bonus Gift Sub finale! This year, for every five gift subs purchased for a channel, we’ll add one bonus gift sub.
This Creator Camp article will help show how you can power up your channel, set goals that energize your community, and communicate effectively with chat to ensure SUBtember is a win-win for you and your community.
1. Sync Your Schedule with SUBtember
To start things off, make sure you know the SUBtember offers and dates. This is your time to shine, so plan your streaming schedule strategically for maximum exposure to the limited time offers that will be running which incentivize contributions from your community. Once you’ve mapped out your stream plan, publish it across your socials and on your channel. Your community wants to be there to support you, but they can only do that if they know when you’ll be live. Consistency is key—let them know when they can catch you and be ready for the rush.
2. Let’s Talk Power-ups for Bits
Power-ups are a new mechanic designed to keep your stream fresh and engaging. Before the Bonus Bits event from September 12th to September 16th, take a moment to read through the Power-ups Help Article . This will give you a solid understanding of how to leverage Power-ups to boost your channel’s energy during the event.
You can also customize the price of your Power-ups by visiting your Channel Points rewards settings. Be sure to tailor these to your community’s preferences and watch as they eagerly engage with the new features.
3. Set and Smash Your Creator Goals
SUBtember is an ideal time to introduce new Creator Goals. Head over to Stream Manager in your dashboard and click “Manage Goals” to set up follow, sub, or Plus Program milestones that resonate with your brand and what your chat has been asking for. The key here is to make these goals attainable at first—then, as your community starts smashing them, increase the stakes.
Think of rewards that fit your vibe: a dance at 25%, trying a new game or a cosplay stream at 50%, or something wild like eating a strange food or donating to charity at 100%. Display these goals on your stream overlay so your community can see their progress in real-time.
If you’re part of the Plus Program or aiming to qualify, SUBtember is a golden opportunity to push towards Level 1 or 2. Set up Plus point goals and offer exclusive rewards to incentivize your community’s support.
4. Optimize Subscription Strategies
If you have loyal viewers who are already planning to renew, now’s the time to encourage them to lock in a longer-term commitment. Explain the benefits of renewing for the next 3 to 6 months at a 25% to 30% discount. It’s a win for them and steady support for you. After their discounted subscription term ends, they can always switch back to a month-to-month plan.
5. Level Up Your Alerts
A little extra flair goes a long way. SUBtember is the perfect excuse to create some new, limited-time alerts. Whether it’s for recurring subs, longer subs, starting or completing a Creator goal, gift subs, or Hype Trains, tailor your alerts to celebrate these moments. This not only keeps your stream exciting but also makes each milestone feel even more special for your community.
6. Communicate Openly with Your Community
It’s okay to ask for support—after all, your community is here to cheer you on. Remind them that SUBtember is one of the most rewarding times of the year to subscribe or gift subs, thanks to the limited time offers that Twitch is running. Be transparent about how their support will help you reach your goals and improve the content they love. Share the details of SUBtember offers so everyone knows what’s eligible for savings and when.
By being open and engaging with your community, you create an environment where they feel involved and valued, making them more likely to support your channel during SUBtember.
Use this time as a catalyst to strengthen your community, grow your channel, and have a blast doing it. With careful planning, a solid strategy, and a little creativity, you can turn this month into one of your most successful yet. You can do this, have fun!
_The Fine Print:
*Discounts apply only to first term of new recurring paid subscriptions, Prime or gift subscriptions converted to paid subscriptions, monthly subscriptions upgraded to multi-month, or recurring Tier 1 subscriptions converted to Tier 2 or Tier 3. Not applicable to existing recurring subscriptions; subscriptions canceled during the promotion period and then repurchased; Prime or gift subscriptions that are not being converted to paid; or Turbo subscriptions. Offer not available on mobile apps. Cannot be combined with other offers or discounts. Offer available from Aug. 29, 2024 at 10AM PT to Oct. 1, 2024 at 12AM PT.
**Bonus applies only to cheers of 300 Bits or more. Bits may only be used on monetized channels where enabled by channel owners and may be subject to channel minimums. Available from Sept. 12, 2024 at 10AM PT to Sept. 17, 2024 at 12AM PT.
***Bonus applies only to new 1-month community gift subscription purchases of 5 or more. Bonus gift subscriptions are granted to the community in the same tier as purchased. Cannot be combined with Sponsored Subscriptions discounts. Offer available from Sept. 26, 2024 at 10AM PT to Oct. 1, 2024 at 12AM PT.